Elevate your marketing leadership.

1. Fill the gap in your org chart for a Marketing Leader.

If you don't have one, marketing is probably an expensive mess. What utility does a marketing leader serve in your growth? For this I will quote the amazing John Jantsch, author of Duct Tape Marketing. "Marketing leadership owns the message. Sales leadership owns the relationships." My job to is turn your message into a steady flow of warm leads for sales to work with.  32 hours per month. 8 hours per week. 

2. Be your marketing coach. 

Most marketing does not come from a plan. How do I know this? 70% of companies don't even have a plan, according to author, coach and speaker Erik Therwanger, author of the ThinkGREAT series of Leading, Planning and Selling. I can coach you on all aspects of your marketing in small, snack size (affordable) bites. 2 hour sessions.

3. Marketing workshops. 

Marketing breaks down into a series of activities you do, like LInkedIn contacting for your sales team, or working for referrals or honing your messaging. I have 4 Marketing workshops you can take to hone your marketing to a finer blade. 

1. How to Earn Referrals workshop
2. How to Make Better Messaging workshop
3. How to Track yYour KPIs workshop 
4. LinkedIn for Sales Teams workshop

My role as your Fractional Marketing Leader.

Add me to your team and you instantly have 30 years of marketing leadership aboard. Rest easy, because all of that marketing complexity is in good hands. I mix in with your team and enhance your marketing so that you have a pipeline with a steady stream of leads for your sales team to build relationships with.   

Structure. 

I am a guide for your team, and an ally for your leadership. I plug into your sales operations on day one and provide marketing air support for sales. I also plug into your leadership group and bring a savvy marketing lens to your growth plans. 

The Fractional Part. 

Fractional is defined as taking on a permanent role (Like a Marketing Leader) on a part time basis. I am with your team and your business every week, guiding marketing and sales forward. But because I have the years, the wisdom, the network and the processes down, I simply don't need to be there for 40 hours per week to make your marketing hum. 

In the old days, (Like 4 years ago) the full-time version of a John Arms would cost you $350,000 plus benefits. As your Fractional Leader you pay less than  1/3rd of the cost of full-time. Run don't walk to your CFO and tell them the good news! 

The way our society works now has forever changed since the pandemic. Fractionals like me are the answer to obtain tremendously high value at delightfully low costs. We fit with the new recipe of work that employers like you are finding to be your new reality: remote, flexible, focused, specialists, leaders, cost-effective, trustworthy, hyper-productive, responsible, accountable, straight up with you and no micro-managing required.

I love it when a plan comes together!

Setting a goal is easy. Making a plan and taking the right action is where Marketing Leadership comes in.  If you don't have a marketing plan that gets you to your sales goals, let's get started. Getting the aircraft off the ground is what it's all about. I don't write plans that get dusty. I write flight plans that we use every single day. 

Sometimes you have to check the entire aircraft before launching. 

Think about each place your customer connects with you as part of your aircraft. If you aren’t completely confident that your entire aircraft is flight ready, pause for a 2 day leadership workshop to get it there. I collaborate with Erik Therwanger for aircraft readiness. We utilize Erik's Business Flight School work shop to transform your leaders into Business Aviators, teaching them the strategies and techniques needed to elevate. Each session begins with an assessment of your current Business Aircraft, identifying immediate areas to enhance before you take-off. Business Flight School is the perfect complement to EOS or other operations tools by picking up where those programs leave off, focusing on leadership development and getting your craft not just operating...but elevating.

That's Erik right there with the fancy suit!

John is the most amazing and positive person you could ever have the pleasure of knowing or incorporate into your life. His wisdom and passion for improving businesses and even personal lives is unmatched. I’m honored to have this beautiful soul of a human in my orbit and the tip of my fingers if I am ever needing help, guidance, and support. John “Positive” Arms for the win!

Kayla Radcliffe, SVP Sales, ELDR.

John has what I like in a marketing planner and leader. He gets things done and his plans are immediately actionable. Get ready to move forward when working with John!

Mike More, President, Bridge

John is an amazing, strategic, marketing mastermind! I've witnessed firsthand his incredible ability to develop powerful brands, seamlessly align marketing initiatives with revenue goals, and transform even the most complex funnels into manageable growth engines.

John's expertise in building brands that resonate with target audiences is truly remarkable. He possesses a keen understanding of market trends and customer psychology, enabling him to craft compelling narratives that connect deeply. Whether it's through innovative content, targeted campaigns, or strategic partnerships, John consistently elevates brand awareness and fosters genuine engagement.

His skill in aligning marketing efforts with revenue goals is equally impressive. John approaches marketing with a data-driven mindset, leveraging analytics to measure impact and optimize campaigns for maximum ROI. He's adept at translating business objectives into actionable marketing strategies, ensuring every initiative directly contributes to the bottom line.

Beyond his technical prowess, John is a supportive mentor and a valuable ally. He readily shares his knowledge and expertise, fostering a culture of learning and growth within teams. His optimism and positive attitude are contagious, and he consistently inspires others to push their boundaries and achieve more.

If you're looking for a marketing expert who can build a powerful brand, drive revenue growth, and streamline your marketing operations, look no further than John Arms. He's an invaluable asset to any team, and I wholeheartedly recommend him!

Alex Titze, Blue Team Alpha